Strategic Management for Engineers
| Lecturer (assistant) | |
|---|---|
| Number | 0000004208 |
| Type | lecture |
| Term | Winter semester 2025/26 |
| Language of instruction | English |
| Position within curricula | See TUMonline |
| Dates | See TUMonline |
Admission information
Description
Strategic environment
- Development of the macro environment
- Analysis of competitors and markets
Analysis of own capabilities
- Resources, competencies and distinct capabilities
- Value chain and value system
Strategic purpose (vision, mission, values; stakeholders)
Business strategy
- Identifying strategic business units
- Competitive strategies (cost leadership, differentiation, focus)
Corporate strategy and diversification
- Forward and backward integration
- Value creation and the corporate parent
- Portfolio Management
Innovation and entrepreneurship
- Technology push or market pull
- Product or process innovation
- Open or closed innovation
- Technological or business model innovation
Mergers, acquisitions and alliances
Strategy planning process
Organization of companies
Change Management
Excursion to the corporate strategy department of a high tech company
- Development of the macro environment
- Analysis of competitors and markets
Analysis of own capabilities
- Resources, competencies and distinct capabilities
- Value chain and value system
Strategic purpose (vision, mission, values; stakeholders)
Business strategy
- Identifying strategic business units
- Competitive strategies (cost leadership, differentiation, focus)
Corporate strategy and diversification
- Forward and backward integration
- Value creation and the corporate parent
- Portfolio Management
Innovation and entrepreneurship
- Technology push or market pull
- Product or process innovation
- Open or closed innovation
- Technological or business model innovation
Mergers, acquisitions and alliances
Strategy planning process
Organization of companies
Change Management
Excursion to the corporate strategy department of a high tech company
Prerequisites
No requirements
Teaching and learning methods
The lecture is accompanied by intense dicussions about pros and cons of specific strategy tools. There will be also discussions about case studies of specific companies.
Power Point Slides, Animations, Blackboard
Power Point Slides, Animations, Blackboard
Links
Content
1. What is Strategy - An Introduction
2. Stategic Positioning (Competitors & Markets, Own Capabilities)
3. Business Strategy
4. Corporate Strategy and Portfolio Management
5. Technology and Innovation
6. Mergers, Acqisitions & Alliances
7. Organization of Companies
8. Strategy Planning Process
9. How to set up a Business Plan
10. Excursion: Siemens AG