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Technical University of Munich

From Lab to Market: Translating Deep-Tech Research into Impactful Solutions

Lecturer (assistant)
Alexander König [L]
Fernando Diaz Ledezma
Furkan Erdem
Number 0000002707
Type practical training
Duration 2 SWS
Term Wintersemester 2025/26
Language of instruction English
Position within curricula See TUMonline

Admission information

See TUMonline

Objectives

The module, offered in collaboration with TUM Venture Labs Robotics, provides a unique opportunity to engage with leading experts and real-world case studies, preparing participants for impactful careers in academia, startups, and industry.

Students will finish this module equipped with a robust understanding of how to successfully navigate the complex journey of translating scientific research into market-impacting technologies. Upon completion of the module, students will:
• Understand the essential steps for transitioning technology from lab-scale prototypes to market-ready products.
• Develop insights into business model creation and intellectual property strategies specific to deep-tech startups.
• Gain practical knowledge of market validation, customer discovery, and effective communication strategies for technology pitches.
• Learn directly from successful founders who have navigated the commercialization journey from academia to industry.

Description

Germany is globally recognized as a powerhouse in patenting groundbreaking technologies. However, significant challenges remain in translating these innovations into successful market-ready products. This module addresses this critical gap, equipping students with the necessary skills and insights to bridge academic research and industry realities effectively.
Participants will explore key concepts of deep-tech commercialization, including technology validation, intellectual property strategy, market analysis, business model innovation, and fundraising strategies for startups. Through a balanced combination of theoretical frameworks and real-world case studies, students will learn proven methodologies to transform cutting-edge research into viable commercial applications.

Prerequisites

It is desired, though not required, that students bring with them:
• An idea for startup
• Familiarity with the Sequoia pitch deck

Teaching and learning methods

1. Theoretical Lectures: Core concepts of technology commercialization, including market and technology readiness, intellectual property, business modeling, and funding strategies.
2. Industry Insights: Interactive guest sessions featuring founders and industry leaders who successfully built deep-tech ventures out of academic research. These speakers will share personal insights, success stories, and lessons learned.

Examination

1. Individual Assignment – Commercialization Strategy Report (40%)
Students will develop an 8–10 page strategy to commercialize a selected research-based technology. The report must address technology validation, IP strategy, market segmentation, and go-to-market planning.
Assesses:
• Structured approach to deep-tech commercialization
• Application of IP and business model concepts
• Evaluation of market readiness and commercialization risks
2. Final Group Project – Commercialization Roadmap & Pitch Deck (60%)
Teams will create and present a 15–20 minute investor-style pitch, including a commercialization roadmap for an academic technology. Deliverables will be judged on strategic clarity, feasibility, and communication.
Assesses:
• Team-based development of a commercialization plan
• Skills in market validation, customer discovery, and fundraising strategy
• Effective communication of deep-tech value propositions

Recommended literature

[1] Moore, G. A., & McKenna, R. (1999). Crossing the chasm.
[2] Masters, B., & Thiel, P. (2014). Zero to one: notes on start ups, or how to build the future. Random House.

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